PRIVACY POLICY
The Portuguese Fisherman
Effective Date: October 30, 2026
The Portuguese Fisherman ("we," "our," or "us") respects your privacy and is committed to protecting the personal information you provide when visiting our website.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit or interact with www.portuguesefisherman.com.
By using our website, you acknowledge that you have read this Privacy Policy.
1. INFORMATION WE COLLECT
We may collect personal information that you voluntarily provide when using our website, including when you:
· Submit a reservation request through OpenTable.
· Place an online takeout order through Shift4.
· Complete a private-event or banquet inquiry form.
· Submit a catering inquiry.
· Contact us through our website.
· Sign up for promotional communications, if offered.
Depending on the service you use, information collected may include:
· Full name, email address, and telephone number.
· Reservation date and requested time, number of guests, and seating preferences.
· Event date and event details, estimated guest count, and special requests or messages.
· Order details and transaction information.
· Other information you voluntarily provide.
We only request information reasonably necessary to respond to your inquiries, provide requested services, and operate our business.
2. AUTOMATICALLY COLLECTED INFORMATION
When you visit our website, certain information may automatically be collected through website technologies, cookies, and Google Analytics. This information may include:
· IP address, browser type and version, device type, and operating system.
· Pages visited, time and date of visits, and referring website or source.
· General website usage and interaction information.
We use Google Analytics to understand how visitors interact with our website, measure website traffic, and improve our website's performance and customer experience.
3. HOW WE USE YOUR INFORMATION
The Portuguese Fisherman may use the information collected for the following purposes:
Reservations
· Responding to reservation requests, confirming dining reservations, communicating changes or updates, and accommodating seating preferences and special requests.
Private Events and Catering
· Responding to banquet and private-party inquiries, providing menus and pricing, communicating event details, and coordinating bookings, deposits, and arrangements.
Online Ordering
· Processing takeout orders, coordinating food preparation and pickup, communicating order confirmations and updates, and resolving order-related questions or issues.
Customer Communications
· Responding to questions and customer service requests, providing requested information, and communicating important service updates.
Website Operations and Analytics
· Improving website functionality and performance, understanding visitor activity and website traffic through Google Analytics, identifying technical problems, and protecting against fraudulent or unauthorized activity.
Marketing and Promotions
· Sending promotional emails or announcements when permitted by law and, where required, with your consent; and informing customers about special events, menus, seasonal offerings, and restaurant promotions.
You may opt out of promotional email communications at any time by using the unsubscribe link included in the email or contacting us directly.
4. HOW WE SHARE YOUR INFORMATION
The Portuguese Fisherman does not sell customers' personal information for monetary consideration.
We may share information with trusted third-party service providers when necessary to operate our business and provide requested services.
Squarespace
Our website is hosted and managed through Squarespace. Squarespace may collect and process certain website visitor information, including technical information and information collected through cookies and website technologies.
Google Analytics
We use Google Analytics to collect and analyze information about website traffic and visitor interactions. This may include information about pages visited, browsing activity, device information, and general website usage. Google processes this information according to its own privacy policies and terms.
Google Privacy Policy: https://policies.google.com/privacy
Shift4
We use Shift4 for online ordering services. When you place an order through our website, information necessary to process and fulfill your order may be collected and processed through Shift4 and its associated services. This may include customer contact information, order details, payment-related information, and transaction records.
OpenTable
We use OpenTable to manage restaurant reservations. When you submit a reservation through our website, information necessary to manage your reservation may be collected and processed by OpenTable. This may include your name, contact information, reservation date, time, party size, and special requests.
Other service providers may include payment-processing, email, communication, website hosting, and security providers as necessary to operate our business.
We may also disclose information when required by law, in response to valid legal requests, to protect our rights, or to protect the safety of our customers, employees, and business.
5. COOKIES AND TRACKING TECHNOLOGIES
Our website uses cookies and similar technologies to support website functionality and analyze visitor activity. We currently use Google Analytics to understand how visitors interact with our website.
These technologies may be used to:
· Ensure proper website functionality.
· Remember certain website preferences.
· Understand visitor behavior.
· Measure website traffic and performance.
· Improve our website and customer experience.
Advertising and Marketing Tracking
As of the effective date of this Privacy Policy:
· We use Google Analytics for website traffic and usage analysis.
· We do not use Meta Pixel (Facebook or Instagram tracking pixel).
· We do not currently use other advertising or marketing tracking integrations.
You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality. Where required by applicable law, we will provide appropriate choices regarding nonessential cookies and tracking technologies.
6. THIRD-PARTY WEBSITES AND SERVICES
Our website may contain links to external websites and services, including:
· Shift4 online ordering.
· OpenTable reservation services.
· Google Analytics.
· Social media platforms.
· Other third-party websites.
When you access these services, your information may be collected and processed directly by the third-party provider. The Portuguese Fisherman does not control the privacy practices, security policies, or information-handling procedures of independent third-party websites. We encourage customers to review the privacy policies of these providers before submitting personal information or completing transactions through their platforms.
7. PAYMENT INFORMATION
Online orders and other transactions may be processed through Shift4 and its associated payment-processing services. Payment information submitted through these services is subject to the applicable provider's privacy and security policies.
We do not intend to collect or store full payment card numbers or security codes through our website contact, reservation, or event inquiry forms.
For additional information regarding payment security and the handling of payment information, please refer to the applicable payment provider.
8. DATA RETENTION
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including:
· Responding to customer inquiries.
· Managing reservations and private events.
· Processing and maintaining order records.
· Maintaining business records.
· Meeting applicable legal and accounting obligations.
· Resolving disputes and enforcing agreements.
When information is no longer reasonably necessary, we may delete it, securely dispose of it, or anonymize it, subject to applicable legal requirements. Information maintained independently by third-party providers, including Shift4, OpenTable, Squarespace, and Google, may be subject to their respective data retention policies.
9. INFORMATION SECURITY
We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. While we work to protect your information, we cannot guarantee absolute security.
10. YOUR PRIVACY RIGHTS
Depending on where you live and applicable privacy laws, you may have certain rights regarding your personal information. These rights may include:
· Requesting access to personal information we maintain about you.
· Requesting correction of inaccurate information.
· Requesting deletion of certain personal information.
· Obtaining a copy of certain personal information.
· Opting out of certain targeted advertising or personal data processing activities, where applicable.
· Withdrawing consent where processing is based on consent.
· Appealing certain privacy-related decisions, where applicable.
Residents of New Jersey may have additional rights under the New Jersey Data Privacy Act, when applicable.
To submit a privacy-related request concerning information maintained by The Portuguese Fisherman, please contact us through our website at www.portuguesefisherman.com.
Information maintained directly by Shift4, OpenTable, Google, or other third-party providers may also be subject to requests submitted to those providers.
We may need to verify your identity before fulfilling certain requests. We will respond to qualifying requests within the timeframes required by applicable law.
11. CHILDREN'S PRIVACY
Our website is intended for a general audience and is not specifically directed toward children under the age of 13. We do not knowingly collect personal information directly from children under 13 through our website without appropriate authorization.
If we become aware that personal information has been collected from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information. Parents or legal guardians who believe their child has submitted personal information through our website may contact us.
12. SOCIAL MEDIA
The Portuguese Fisherman may maintain social media accounts and provide links to social media platforms through our website. Interactions with these platforms are governed by the privacy policies and terms of those respective companies.
If you interact with our social media accounts, certain information may be visible to us or the public depending on your account settings and the platform's policies. We encourage you to review the privacy settings of your social media accounts.
13. DO NOT TRACK SIGNALS
Some web browsers offer a Do Not Track ("DNT") setting. Because there is currently no universally accepted standard for responding to DNT signals, our website may not respond to all such signals. Where required by applicable law, we will honor legally recognized browser-based privacy signals, including Global Privacy Control (GPC), as applicable.
14. CHANGES TO THIS PRIVACY POLICY
The Portuguese Fisherman reserves the right to update or modify this Privacy Policy at any time. Changes will become effective when posted on our website. The effective date displayed at the top of this policy will be updated when material changes are made. We encourage visitors to review this Privacy Policy periodically.
15. CONTACT US
If you have questions, concerns, or requests regarding this Privacy Policy or the personal information we maintain, please contact us through our website.
The Portuguese Fisherman
Website: www.portuguesefisherman.com
South River, New Jersey
AUTHENTIC SINCE 1976